Misnomer Labeling: “Evaporated Cane Juice”

Today’s consumers are concerned with the dietary and nutritional value of their foods. They  want to know the sources of the ingredients in their food,  if the ingredients are organic or GMO (genetically modified organisms), natural or synthetic, and how those ingredients compare to other alternatives. So manufacturer’s find the best way to appeal to buyers, and to compete with other products on the market. One way in which they do this is by using terms that agree with consumer ethos like “healthy” and “natural”. Consumers need to be careful not to be confused or misled by clever labeling tactics. For example, “gluten-free” is sometimes placed on items that are inherently gluten-free or on which the gluten-free status is irrelevant. As such, the use of “Evaporated Cane Juice” as an ingredient name has been controversial for some time now. There have even been lawsuit’s againts Wholefoods and Chobani  because of it.  Continue reading